Horse Marketing 101

If you rely on your horses for income, you are going to have to have good marketing skills just like any other business. That's right, horses don't sell themselves! If you are a breeder, riding instructor, trainer, boarding facility, or horse dealer, you are going to need to reach and impress your potential customers in order to sell them your products and services. How do you do that? Just follow the steps illustrated below and you'll be well on your way to enjoying a successful horse-related business!

1.) Know who your customers are. Who needs your products and services? If you are a training facility, then people with untrained horses need you. If you are a boarding facility, then horse owners who don't have space at home for their horses need you. If you are a riding instructor, then your potential customers are anyone who wants to learn how to ride horses. You get the picture! A big part of making sure your horse business works is identifying your customers.

2.) Find out where your customers hang out. Where do horse people congregate? At feed and tack stores, at horse shows, at online horse-related web sites and chat rooms, to name just a few. Now break it down even further. Let's say you are a breeder of Morgan horses. Sure, you'll find some Morgan enthusiasts at the tack shop and feed store, but you'll likely find them in droves at breed-specific shows. Find out what newspapers and magazines your potential customers read as well.

3.) Advertise! Now that you've done all that research to determine who your customers are, where they hang out, and what they read, it's time to put your product and service in front of them! Put ads in magazines and newspapers that they read, hang up flyers at tack and feed stores, and advertise in show programs.

4.) Know how to write a good advertisement. How you come across to your potential customers will make all the difference in the world when it comes to whether or not they will choose your products and services over those of a competitor. Be creative and give your ads a little zing! Make them memorable. Let's say you are selling a horse. Instead of writing an ad that only tells the horse's color, size, breed, and discipline, try adding impressive bloodlines if appropriate, accolades won, and personality traits that you think your customers will appreciate. An ad that is personal and tells the audience more than just the dry details is sure to get a lot of response.

5.) Set yourself apart by giving away some "freebies." Give something away for free, and the customers will come to you. Your give-away can be as simple and cost-effective as an open barn day that allows the community to come and enjoy your facility, or your could go large-scale and sponsor a class at a show. Remember, the goal is to get your name out there in front of those who would benefit from your product or service. Be creative!

6.) Know that word of mouth can make you or break you. Your current customers are the best advertisements you have. Work to retain them, and do what you can to make them happy. They'll tell friends, who will tell more friends, and so on. Run your business with integrity and honesty, and treat your customers fairly. Always represent your products and services truthfully. The old adage "under promise and over deliver" works well in the horse world, too!

Wit h a little marketing knowledge in hand, you'll have your horse business up and running in no time. Good luck!

Ron Petracek is the founder of Equine Internets vast 15 site classified and social network. You can view its amazing size here Http://www.equineinternet.com/network.php or to further your equine habit please visit our forum by clicking here http://www.horsechitchat.com/equineforums and start posting Need to sell a horse or tack? place a free ad here http://www.click4equine.com and always the barn door in left open on purpose.Web Hosting Free Shopping Cart
Sample Menu For 1000 Calorie Diet
Aiptek Drivers
1 800 Cc Rider
Used Office Furniture Columbus Ohio
Micheal Cooper
Quilt Sampler
Ipod Mini Battery Change
Girl Golf High Indiana School
Prepaid Mobile Phone Service
1 Portfolio Stock Yahoo
Club Golf Online Used
Nutritional Sport Supplement Training
Azouz Begag
Concord Holiday Inn Nh
Life23
0 Gauge Power Wire
Real25
Guys Caught On Hidden Camera
100 Portable Radio Receiver Satellite Sirius Stiletto
Doctor Office For Child
Persuasive Essay Examples
Directory Internet Mall Shopping
Lake Shasta House Boat
Gemeinhardt 2sp
John Decamp
Day Trading Tool
Aliner Used
Computer Online Shopping
Lyme Disease Arthritis
Online Science Magazine
Map Of Global Warming
007 Gadgets
Louisville Massages
Coldstone Ice Cream Location
Alien Ant Farm Discography
Wohrl Tennis
Glass Crystal Christmas Ornament
10 Best Place To Retire
Stocks
100 Crm Line Sage
007 Nightfire Cheats
America Early Money Paper
1 Christmas Level Popular Song
Jesus Music Myspace View
1st Resources Mortagage Company
2008 Sport Car
Pets
0 Apr Credit Card
0844 Numbers
Brendan Come Dancing Strictly
Carolinas Hiking Mountain North Sea Trail
Nigeria Wholesales In Shoes
Monster Movie Party
Cold Contractor Insulation
Brown T Shirt Womens
Diet Fast Lose Loss Weight Weight Weightlossrescue
Cookery Practical Vegetarian
Brown Gucci Wallet
Diego Dinner Restaurant San Thanksgiving
Horror Castle
Allergy Book Complete Cook Food
Semi Homemade Dessert
E Mini S
Mortgage Calculations
Dell Small Business Pc
Food Site Vegetarian
06 Block Party
Bedandbreakfast
Royal Bc Museum
Car Max San Antonio Texas
55 Age Military Retirement
Parkinsons Pilates
Huffy Bike Parts
Bruckner Composer
2003 Crm Outlook
Contractor Lien Form
Free Removel Software Spyware
Breakfast Necklace Tiffanys
1 5 Gym In Little Tikes
Cologne Man Polo
Wholesales Skateboards
Virginia Business Magazine
Starting A Magazine Business
Cake Chocolate Frosting Recipe Yellow
Bbc Line Sport
07 Challenge Ea Madden Sports
New Home Construction Indiana
Chinese Karaoke Player
Progesterone Effects
Suse Install
100 Boy Cut Girl Hair Meet Mp3
Hawaii Hiking Tour
Sports Marketing Consultant
06 College Halloween Party
Bike Dirt Honda Sale
Birthday Flower Mississippi Send
Vaule City Furniture
Green Mountain Coffee Company
3 Dock Ipod Logic Portable Speaker System
Sedona Hiking Trail
1 2 Carat Diamond
Electronic Digital Compass
Alltel Free Cell Phone Wallpaper
Apartment
Indoor Golf Simulators
060921 Cellular Phone
Song Of Soloman
Midwest Sports Academy
Chinese Coleslaw Recipe
1 2 7 Boot Ugg
1 2 Carat Diamond
Video Games Christmas
Apartment For Rent In Fort Lauderdale Florida
Auto Finacing
Living Will Form
Moodys Rating
Alabama Mesothelioma Cancer Center
Fur
Garden Madison Restaurant Square
100 Breaking History Living Rule Single Social Years
Authentic Bag Chanel Handbag New Purse
Radisson Hotel Miami Florida
10 Mtv Top Video
Lauren Perfume Ralph Style
Tea
1 Cartoon Political War World
Free Software Stock Ticker
World Cup 1966 Ticket
Heel Low Prom Shoes
Snapper Snow Blower Part
Fishing Fly Pacific Salmon
Costume Francisco Rental San
Rehabilitation Architecture
New York Times On The Web
Xmas Com
Used Caravans For Sale
Arizona Community Phoenix Retirement
Toddler Prada Shoes
05 Mustang
Anxiety Separation Severe
1 Historical Jesus Jew Marginal Person Problem Rethinking Root Vol
Dividend Paying Stock
Business Financial Accounting
Student Plane Ticket
Emergency Medical Response
Free Sell Time Share
Sun And Moon Art
Caribbean Caribbean Golf Golf Vacation Vacation
Shell Gas Station Card
2008 Accord Honda Photo
Government Information Loan Student Uk
Irish Soccer Shirt
Party
Pet Friendly Apartment San Francisco
Auction Shopping Yahoo
New Jersey Refinancing
Dallas Garden Lawn
02 Pay As You Go
20 Park Regal Village Winter
Cardiac Rehab Salary
Foreclosure West Virginia Real Estate
Animal Farm Preschool Theme
Workout Song
Pc12 Cells
Highest Interest Rates
Free Cartoon Animation Software To Download
Banana Chocolate Chip Muffin Recipe
Birdwatchers Digest
Dakota Fishing In South Walleye
Free Recipe Diet Healthy
Dog And Pony Show
Right Off The Bat
Forex Fund
10 8 Dress Girl Little Size
Value Pennies
Asian Dating Site Uk
Market Research Database
Bed And Breakfast Naperville Illinois
Best Celebrity Hair Style
Insurance Major Medical Plan
006 Airline Flight Singapore
Fleet Maintenance
10 2006 Box Movie Office Top
00 Buckshot
50cc Pocket Bikes
Baby Basket Gift Ohio Shower
Construction Course Golf New
Alcohol Drug Detox
Inverness Cape
1973 Act Disability Individual Rehabilitation
0x800a0007 Windows Update Error
1 Big Brother Season
04 Cable Provider Tv
Used Peanut Oil
1920s Lamp
Cosmetic Mac Sale
Com Fool Singing
Restuarant
Contractor Bidding Software
Chocolate Essex Fountain Hire
The Singing Machine Smg 900
Automotive Security
Aubrey Rose Tea Room
Bag
Chuck Gym Norris Spec Total
Moore Corporation
Free Gift Basket Business Plan
Jefferson Texas Bed And Breakfast
06 Jersey Shore
Compass Bank Az
Attorney Employment Portland Oregon
Voltage Drop Calculation
Crm Guide
Suboxone Detox
Glasses Guide And Directory
Yahoo Hosting
1 Box D Kabel Nokia
Real35
Law Patent School Top
World Web Cam
0 Balance Transfer
Loan Massachusetts Mortgage
Bulletin Martinsville Newspaper Obituary
Farm Land For Sale In Texas
Bank Account Online No Credit Check
Travel Advice Europe
Used Fur Coats
Canada Center Drug Rehab
80 Gig Ipod New
Catalog Max Office
Investments
Blue Berry Cafe
Rehab Nursing
10 Things I Hate About You Poem
Site Development
Earrings Men
Glamour Magazine Online
Luxury Orlando Rental Vacation
Health And Wellness Center
Dress In Las Rental Vegas Wedding
Peter Pan Video
Villa
Commercial Mortgage Broker Pittsburg
Life21
Ivy Wall Lamp
Global Warming Kyoto
Brass Tea Cart
Perfume
Airfare Cheap Cheap Cheap Cheap Discount Europe Free
Grapevine Tx Office Space For Lease
Psychics In Saginaw
Bad Carpet Installation
First Central Savings Bank
End Movie World Yahoo
001 001 Cheap Flight Keyword Miva R Ticket
Christmas
In Pittsburgh Restaurant Waterfront
Free Health Clinic In Maryland
Spanish Tutors
Apartment
00am Baseball Calendar Date Game Jump League Major October Scoreboard
Canada Common Law Marriage Ontario
Glasses Gucci Polarized Sun
Courses In Michigan
98 A6 Audi
Bead Contemporary Jewelry Wire
1 Player Games
Computer Hardware Forums
Printer And Digital Camera Bundle
Treasure Planet
Dalton Licensed Massage Therapist
Chocolate
Vintage Sun Glasses
1 Book Career Guide Planning
Cingular Family Plans
Free Psychic Readings For Free
Baskets Etc
Pic Of Sea Animal
Toronto And Richmond Hill Psychics
Attorney Bernardino County Family Law San
Tweety Bird Com
Christmas Christmas Creative Holiday Idea Spirit Spirit
Abdominal Exercise Training
John Wayne Airport
Advisor Become Certified Financial
Medical Doctor
Law Department
City Of Phoenix
Basketball College Man Schedule Tv
1 Harpie Lady
Vegetarian Snow Shoes
Disease House Plant
Eastern Michigan Football
Maryland Houses For Sale
Lake Austin Properties
Rain Forest Cafe Orlando Fl
Agency Construction Job
Minnesota Accident Lawyers
Kilometer Calculator
0 Points
Coast Guard Pay
Map Of Global Warming Of United Kingdom Consequences
10 2005 Christmas Top Toy
2007 Football Schedule
Multiple Screens
Female Celebrity Photo Gallery
Brazzaville Beach
Chaise Corbusier Le
Game Guide Match Set Tennis
Best Truck Bed Liner
Internet Tv Adult
South Carolina Property
2008 Calendar Graffiti Wall World
Tennis De Table
Anxiety Disorder Phobia Social Social
Field Free Trip Virtual
Arnette Glasses Polarized Sun
Bed Gelpedic Pet
Mtv Com Music Video
100 Breaking History Living Rule Single Social Years
Yacht
Maps Game
Career Online Personality Test
In Investing Kid Market Stock
Passion Flower Extract
Wellington Ohio
Kelli Carpenter
Commercial Coffee Roasting Machine
1 Army Bird Dog O Royal Thai
Katy State Texas United
Ny Daily News Obituary
Life11